Dear Paula,

November 19, 2010
Consumer Bankruptcy Attorney Business Building Tip Sheet
Featuring timely marketing tools and tips to increase your productivity and profitability

By Paula Langguth Ryan; Consumer Bankruptcy marketing consultant
800/507-9244; www.paulalangguthryan.com/bankruptcy-tools/attorneys

To know how to make a really great impression on your potential clients, all you need to do is look at the results of the 2010 Global Advertising Specialties Impressions Study.* What do these results mean for your consumer bankruptcy law practice? Promotional advertising items remain one of the most cost-effective advertising mediums, beating out network prime-time TV, radio and print advertising on a per impression basis.

In plain English: When compared to other forms of media like television, radio, and your yellow page ads, promotional products are very affordable and effective. For a modest investment, your company can obtain the type of exposure normally reserved for large companies with significant advertising budgets.

Here are a few highlights from the study:

83% of those surveyed say they can identify the advertiser on a promotional item they own. Not only do promotional products make impressions to everyone who sees them, but your advertising message is reinforced every time the item is used, because it contributes to the needs of the owner. No other form of media lets you so closely tie your bankruptcy practice to a benefit for your former and potential clients.

41% indicated their opinion of the advertiser was more favorable after receiving a promotional product. What’s even more exciting is that among those who have not done business with you already, 27% of those surveyed thought it likely they would. The promotional product’s benefit is so clear to the end-user. So they are more aware of your contact information on the product. Plus they are able to create a positive impression of you, as they find value in the item each time it is used.

Promotional products are kept, on average, for 5.4 months and passed along to someone else nearly two-thirds (62%) of the time. This pass along rate is up 11 percentage points from two years ago. As you can see, a promotional product’s usefulness goes beyond the person who initially receives the item. Products are frequently passed along to others who might also value them. Like someone who has need of your services, but hadn’t yet selected a bankruptcy attorney.

What are the MOST popular promotional items for your consumer bankruptcy law practice?

The most popular promotional items that would be applicable to a law practice are pens, calendars and any other type of written material that your clients or potential clients might use repeatedly.

The value of a promotional item like the 48-page Do’s and Don’ts of Bouncing Back From Bankruptcy, with your contact information prominently featured on the cover speaks for itself. Consumers refer to it again and again as they go through the process of rebuilding their credit after bankruptcy. Your advertising message is reinforced and shared with others, effortlessly.

Take advantage of our first time buyers specials on The Do’s and Don’ts of Bouncing Back promotional item. Get 10 copies for just $72, have your contact information pre-printed for free when you order 250 copies (At just $1,175.00 you pay $4.70/copy). Or order a quantity in between those two – whatever suits your firm’s needs and budget best. Here’s the complete list of quantity discounts:

10 copies:     $72.00
20 copies:   $125.00
50 copies:   $275.00
100 copies: $500.00
250 copies: $1,175.00 (your contact information is preprinted on the cover at no extra charge when you order 250 copies or more!)

These “first-timer” prices are a one-time offer. They can be found on a private page at http://www.paulalangguthryan.com/ddbbspecial.

*Find the full study cited: http://www.asicentral.com/asp/open/Research/impressionsstudy/2010.aspx

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