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Archive for attorney website marketing

Is foreclosure a good financial move?

Friday, November 18th, 2011
Jay Fleischman has written the best article I’ve seen so far on Why Foreclosure May Be the Best Thing For Your Personal Finances that takes the emotion out of a hard decision.

As Jay points out in the article, if you’re behind on your mortgage or are already getting foreclosure notices from your mortgage lender, it may be time to pay attention to what’s best for you financially. “I’m afraid of losing my home!” you may say. Or you may feel guilty about breaking the contract you’ve made with your creditors (some actually will try and convince you that you have a “moral obligation” to repay your mortgage). The truth is, you have a “contractual obligation” to repay your mortgage. As financial planner Carl Richards says in his book, The Behavior Gap, the only moral obligation you have is to make sure your family is financially safe and has a roof over their head.

The important thing to do is to crunch the numbers to see if it makes financial sense to fight for your home or let your mortgage company go forward with having your house foreclosed on. Look at your household expenses, your mortgage and other maintenance expenses, plus insurance and taxes. Run the numbers and compare those expenses to rent a home or apartment big enough for you and your family. If your mortgage and related expenses are higher, then it’s probably costing you more to “own” your house than if you were renting. And let’s face it, if you’re facing foreclosure, you don’t actually “own” your house. The bank pretty much owns it, yes?

If you were renting, you’d just be paying the rent.  And utilities, of course.  But none of that other stuff. If you were able to cut your expenses to just rent, utilities and renter’s insurance, would you be able to make ends meet, save money and start to pay off some of your other debts?

One of the questions I get asked all the time is: Will a foreclosure hurt my credit score? Absolutely. But the lower credit score will be temporary. The long term stress of trying to keep a home that you can no longer afford without sacrificing your family’s well being, may not be worth it in the long run. Would you rather have a great credit score or financial security?

Rather than spending lots of time, energy and money fighting a foreclosure, run the numbers and decide for yourself – is it time to cut your losses?

If you’re considering foreclosure or bankruptcy, check out the free report on how to know if it’s time to file at www.paulalangguthryan.com/freestuff

PS: Rockville, MD bankruptcy attorney Sari Kurland Bloch responded to add a few more tidbits to make this blog entry even more info-packed: State laws vary throughout the country, but in most states a deficiency judgment results from a foreclosure sale and second mortgage holders are very likely to sue the homeowner for the full amount owed. I suggest talking with a bankruptcy attorney to see if bankruptcy, which would allow you to prevent the reporting of a foreclosure sale and eliminate the debt. I also suggest short sales because it provides the homeowner the opportunity to negotiate the deficiency claim and eliminate future liability for the property such as home owners association dues and expenses.

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Better bio captures new clients

Friday, January 21st, 2011

January 14, 2011
Consumer Bankruptcy Attorney Business Building Tip Sheet

By Paula Langguth Ryan; Consumer Bankruptcy marketing consultant
800/507-9244; www.paulalangguthryan.com/bankruptcy-tools/attorneys

You only get one chance to make a first impression on clients, and fortunately or unfortunately, most clients get their initial impression of you while surfing the internet. So your bio and picture have really got to give them a FULL picture of who you are. Not always easy in the two dimensional world of cyberspace. Videos help, because they allow your personality to shine through. But if you’re camera shy, or technologically challenged, there is an easy way to make a good first impression on potential clients. Brush up your bio. My colleague, Terri Porter of Spark Legal was kind enough to share her top 10 tips for better bios. Enjoy – Paula

10 Tips for Better Bios

By Terri Porter; Spark Legal Marketing and Development
303/656-8123 or email tporter@spark-legal.com

Your attorney biography can be a powerful marketing tool. Unfortunately, most aren’t. Why? Because most bios regurgitate the information that appears in your CV, which, naturally, is all about you, the attorney. Marketing, on the other hand, is all about the client and what you can do for him or her.

From a client perspective, your attorney bio should ideally answer three basic questions: (1) How can you help me? (2) How do I know you can help me? (3) Why should I hire you over someone with similar qualifications? The following tips will help you to transform your bio into an effective marketing tool that answers these questions:

1.      Make sure all your contact information appears at the beginning of the bio so that clients and prospects can readily see how to reach you.

2.      Take a close look at your photo (you DO have one, don’t you?). Does it show someone who is approachable and friendly or stiff and uncomfortable? Has it been updated recently so that it actually looks like you?

3       Seek and destroy the following verbs: represent, advise, counsel, work with, serve as and similar words that say little about what you can actually do for clients. For whatever reason (perhaps the ethics rules forbidding the guaranteeing of outcomes has something to do with it), attorneys are reticent to say, “Here’s what I can do for you.” Critical to understand is the notion that telling clients specifically the ways in which you can help them in no way guarantees that the help you provide will lead to the outcome they desire.

4       Count how many times your bio uses the word experience or variations thereof. Now delete them — every one. The fact that you have experience is significant, but the fact of your experience alone isn’t enough to convince prospective clients why they should hire you.

5.      Focus your text on what you can do for clients now. Don’t include a rundown of your past experience unless it affords some unique perspective you can offer clients now. Remember, your bio is not your resume.

6.      Your narrative is the most important part of your bio. Rewrite it with a focus on what you can do specifically to help clients:

BLAH:      _____ has extensive experience in counseling clients about X, Y and Z.

BETTER:  _______ helps her clients identify _________, manage _________, prevent __________, etc.

Remember: Less is more. Keep the narrative of your bio to between 250 and 300 words and focused on what you can do for clients.

7.      Include the names of your alma maters (minus the honors, law review position, etc. unless you’re an associate), which can provide a point of connection with prospective clients who are fellow alumni, friends or families of alums, etc.

8.      Limit your list of publications and presentations to those you’ve done in the last two or three years. Clients care about what you’re doing now and are not likely to peruse a lengthy list to see everything you’ve ever written or presented.

9.      Consider including a fun fact or facts about yourself in a separate section at the end. Although the law is serious business, the people who practice it are human, and that’s the piece that often resonates most strongly with clients — in other words, they want someone they can relate to.

10.    Finally, include a link at the bottom of your online bio that will give viewers who wish to know more about you the opportunity to see your full CV on your LinkedIn profile (you DO have one, don’t you?). Also include that URL in the contact information at the beginning of your paper bio.

By following these tips, you can dramatically transform your bio from a benign informational recitation into a dynamic marketing piece. To see “before” and “after” bio samples or to discuss how to remake your specific bio into an effective marketing tool, call 303.656.8123 or email tporter@spark-legal.com.

Terri Porter is a principal of Spark Legal Marketing & Development, which is based in Denver, Colorado, and offers broad-based marketing and development solutions to law firms throughout the United States. For more about her work, visit www.spark-legal.com.

PS If clients lack confidence about how to handle their finances or rebuild their credit after bankruptcy, point them to valuable resources like the Do’s and Don’ts of Bouncing Back From Bankruptcy booklet (or the full Bounce Back From Bankruptcy: A Step-By-Step Guide to Getting Back on Your Financial Feet). You can either direct clients to our website (www.paulalangguthryan.com), give them a flyer (download it at www.paulalangguthryan.com/bankruptcytools/attorneys/) about the book, or buy The Do’s and Don’ts of Bouncing Back or Bounce Back From Bankruptcy in bulk and give a copy to your clients after their creditor’s meeting. You can find details on the same bankruptcytools page above!

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What potential clients really want from you

Wednesday, November 17th, 2010

November 12, 2010
Consumer Bankruptcy Attorney Business Building Tip Sheet
Featuring timely marketing tools and tips to increase your productivity and profitability

By Paula Langguth Ryan
Consumer Bankruptcy marketing consultant
800/507-9244
www.paulalangguthryan.com/bankruptcy-tools/attorneys

Do you know what your consumer bankruptcy clients are silently pleading for? Let me give you a hint: it’s the same thing every 5-year old wants at bedtime (and no, it’s not a glass of water!)

All your clients and potential clients want is a STORY. Or so says one of the world’s leading web conversion experts, Daniel Levis.* According to Daniel, consumers want a story about who they are and who they are becoming.

They want a story that makes them feel good and proud. They want a story that makes them feel strong and worthy. They need this kind of story desperately right now. They’re standing on the brink of bankruptcy and they don’t feel any of those things.

So it’s your job, with your website advertising, to make sure that you give them a lead role where they can live out their most cherished fantasies. Where they are seen comfortable, paying their bills effortlessly, easily enjoying their future and their family.

Yet most consumer bankruptcy attorney websites make two costly mistakes. They either:

1: Have no images of the consumer on their website. It’s all dry, all about what your consumer bankruptcy practice DOES rather than how your firm will make them FEEL.

2: Show the story the potential client DOESN’T WANT. They show the family arguing over the bills, or the husband staying up late at night pulling out his hair as he worries about money.

Review your website today to see what images need to be replaced and where you can craft a story line that truly involves your potential clients so they feel like they can live out the American Dream even after their bankruptcy.

Need help making sure your website hits home with potential clients?

Our marketing consultant services help you target your marketing in ways that maximize your efforts and minimize your costs. We brainstorm marketing ideas with you based on your geographic and economic climate; review, revise or write copy for websites and direct mailings as well as print, radio and television advertisements. We also provide articles for your newsletters and local newspapers. This exclusive service (50 mile radius) gives you a competitive edge in assessing the pros and cons of different marketing approaches before investing thousands into advertising that falls flat. Telephone, email and in-person support are available. $500/hour; monthly retainer of 3 hours available for $1000. Website design, revisions and maintenance packages are also available $65/hour or monthly retainers of 5 hours/month available for $250.

To check availability in your area or arrange a consultation, call Liz at 800-507-9244 or email attorneymarketinghelp@newcreditafterbankruptcy.com.

*Daniel Levis is a renowned marketing consultant and unarguably one of the world’s leading web conversion experts (www.daniellevis.com). He edits The Web Marketing Advisor, for Clayton Makepeace’s The Total Package (www.makepeacetotalpackage.com)

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Want to receive a free weekly marketing tip for your consumer bankruptcy practice, delivered direct to your email every Friday? Just fill out the box in the upper left corner at www.paulalangguthryan.com/bankruptcytools/attorneys/

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